5 Reasons Why Project Manager Experience is Key to Research Success

An experienced project manager (PM) can make or break your market research project. And whether you are a new or an experienced marketing researcher, they can keep you from making inadvertent mistakes and help make your project more efficient. They are critical to the process and become a true partner in getting your project done …

7 Tips for Conducting iHuts and CLTs with Kids

They may be small, but their impact is huge. According to a recent survey,  87% of parents surveyed say their children influence their purchase decisions.  Just about half (48%) of parents report that their children influence purchases specifically for the child, while more than one-third (36%) say their children influence purchases for the entire household.  …

You Can’t Make This Stuff Up!

Most of the time, marketing research is a great business. We have terrific, smart, creative clients who give us exciting and challenging projects. We have great respondents who are interested in helping businesses better meet their needs and improve products on the market. We work with companies of all sizes in a wide range of …

Get to Know Reckner Facilities Executive Director Peter Grubb

Peter Grubb has more than 30 years of market research experience. He started with Reckner as a part-time recruiter, then worked his way up to Facility Director for all three Reckner locations (New York, Philadelphia, Milwaukee). Now, he is head of Business Development and Key Account Management for the Facilities Division. In that role, he …

Consumer Testing Alcoholic Beverages: Rules of the Road

The market for alcoholic beverages is dynamic, with new products being introduced – and dismissed – rapidly. Take, for example, the hard seltzer market. In 2020, the market was growing like crazy (US hard seltzer sales to jump by 270% in 2020), and now – in 2021 –  experts are projecting that the hard seltzer …

CLT, HUT, iHUT, etc. : What Are These and What’s Right For You?

The world of product testing has generated many acronyms. A simple Google search reveals the following: CLT – central location test HUT – home use test iHUT – in-home use test And then, to further complicate the matter, some sources say that the “U” in these acronyms stands for use, some say usage, and still, …

What to Look For in a CLT/iHUT Data Collection Partner

All marketing research data collection partners are not equal, especially when you are conducting CLTs (central location tests) and iHUTs (in-home use tests). CLTs and iHUTS often require a larger sample for quantitative results. They also tend to be very complex – fielding with a large number of people in one or more settings locally …

Sweating the Details for iHUT Success!

Whether you call them iHUTs, HUTs, In-Home Usage tests, Home Use Tests, or even In-Home User tests, this methodology is very popular with the marketing research community. And for a good reason. Understanding and testing how consumers use a product in their home (or, in some cases, a home-like setting) can help manufacturers make final …