{"id":129,"date":"2022-05-12T00:00:58","date_gmt":"2022-05-12T04:00:58","guid":{"rendered":"https:\/\/www.reckner.com\/facilities\/news\/?p=129"},"modified":"2022-10-24T16:27:11","modified_gmt":"2022-10-24T20:27:11","slug":"7-tips-for-conducting-ihuts-and-clts-with-kids","status":"publish","type":"post","link":"https:\/\/www.reckner.com\/facilities\/news\/index.php\/2022\/05\/12\/7-tips-for-conducting-ihuts-and-clts-with-kids\/","title":{"rendered":"7 Tips for Conducting iHuts and CLTs with Kids"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">They may be small, but their impact is huge. According to a <\/span><a href=\"https:\/\/www.marketingcharts.com\/demographics-and-audiences\/teens-and-younger-110809\"><span style=\"font-weight: 400;\">recent survey<\/span><\/a><span style=\"font-weight: 400;\">,\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">87% of parents surveyed say their children influence their purchase decisions.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Just about half (48%) of parents report that their children influence purchases specifically for the child, while more than one-third (36%) say their children influence purchases for the entire household.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Further, 80% of the parents surveyed saying they involve their children in purchases more than their parents did with them.<\/span><\/li>\n<\/ul>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">But conducting marketing research takes some patience and understanding. These just aren\u2019t small adults. Kids have different ways of thinking about and processing information because they are, well, kids! These tips will help you successfully conduct <a href=\"https:\/\/www.reckner.com\/facilities\/news\/index.php\/2021\/07\/21\/clt-hut-ihut-etc-what-are-these-and-whats-right-for-you\/\" target=\"_blank\" rel=\"noopener\">CLTs and iHUTs<\/a> with kids:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Talk to Parents First<\/b><span style=\"font-weight: 400;\">. Parental consent is required before collecting a child\u2019s personal information for all children 12 years old and younger in the United States; other jurisdictions have similar restrictions but parental consent might be required even for children over age 12. You may also screen the child, but screening the parent is needed to get that all-important consent. Design the screener accordingly.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Leverage Relationships. <\/b><span style=\"font-weight: 400;\">Since the parent will be present anyway, you have the opportunity to interview the parent and the child &#8211; either separately or together. Depending on your project, this may be an efficient way to get both perspectives<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Simplicity Rules<\/b><span style=\"font-weight: 400;\">. Remember that young kids don\u2019t have the same attention spans or information processing skills as adults, so basic and simple is the name of the game. Keep it short and simple in terms of data collection. <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>What Time Is It?<\/b><span style=\"font-weight: 400;\"> Remember, kids go to school, so you can\u2019t start CLTs before school dismissal. And they also have earlier bedtimes, so you probably won\u2019t get any participation that goes later than 7:30 PM local time. Of course, with iHUTS you have a little more flexibility.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Smiley Faces.<\/b><span style=\"font-weight: 400;\"> Along with keeping surveys short and basic, remember that reading skill levels <\/span><span style=\"font-weight: 400;\">vary as well. Instead of a text scale, use sliders (for older kids) or even smiley\/frowny faces for younger respondents.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Incentivizing the Parent.<\/b><span style=\"font-weight: 400;\"> Remember that your incentive is for the parent to get the child to the research facility or administer the iHUT. Depending on your methodology and the age group you are researching, you may want to incent both the child and the parent.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Choose Facilities Carefully<\/b><span style=\"font-weight: 400;\">. Be sure that you are working with a facility who has experience with conducting in-person research with children. They will have the expertise to<\/span> <span style=\"font-weight: 400;\">ensure your respondents are not only qualified, but comfortable and productive.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Conducting in-person marketing research with children requires some additional procedures, but is easily accomplished with the right facility partner. And best of all, researching children can yield some surprising and fresh insights.<\/span><\/p>\n<p><b>Contact Reckner today for CLTs and iHUTs with kids!<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>They may be small, but their impact is huge. According to a recent survey,\u00a0 87% of parents surveyed say their children influence their purchase decisions.\u00a0 Just about half (48%) of parents report that their children influence purchases specifically for the child, while more than one-third (36%) say their children influence purchases for the entire household.\u00a0 &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.reckner.com\/facilities\/news\/index.php\/2022\/05\/12\/7-tips-for-conducting-ihuts-and-clts-with-kids\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;7 Tips for Conducting iHuts and CLTs with Kids&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":164,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5,2,11],"tags":[21,22,12],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>7 Tips for Conducting iHuts and CLTs with Kids - Reckner Facilities<\/title>\r\n<meta name=\"description\" content=\"Conducting in-person marketing research with children requires some additional procedures. These tips will help you successfully conduct CLTs and iHUTs with kids.\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.reckner.com\/facilities\/news\/index.php\/2022\/05\/12\/7-tips-for-conducting-ihuts-and-clts-with-kids\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"7 Tips for Conducting iHuts and CLTs with Kids - Reckner Facilities\" \/>\r\n<meta property=\"og:description\" content=\"Conducting in-person marketing research with children requires some additional procedures. These tips will help you successfully conduct CLTs and iHUTs with kids.\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/www.reckner.com\/facilities\/news\/index.php\/2022\/05\/12\/7-tips-for-conducting-ihuts-and-clts-with-kids\/\" \/>\r\n<meta property=\"og:site_name\" content=\"Reckner Facilities\" \/>\r\n<meta property=\"article:published_time\" content=\"2022-05-12T04:00:58+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2022-10-24T20:27:11+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/www.reckner.com\/facilities\/news\/wp-content\/uploads\/2022\/05\/tips-for-conducting-ihuts-clts-with-kids.jpg\" \/>\r\n\t<meta property=\"og:image:width\" content=\"1096\" \/>\r\n\t<meta property=\"og:image:height\" content=\"728\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:label1\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data1\" content=\"3 minutes\">\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.reckner.com\/facilities\/news\/#organization\",\"name\":\"Reckner Facilities\",\"url\":\"https:\/\/www.reckner.com\/facilities\/news\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.reckner.com\/facilities\/news\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.reckner.com\/facilities\/news\/wp-content\/uploads\/2021\/08\/reckner-facilities-logo.largepng.png\",\"contentUrl\":\"https:\/\/www.reckner.com\/facilities\/news\/wp-content\/uploads\/2021\/08\/reckner-facilities-logo.largepng.png\",\"width\":1606,\"height\":529,\"caption\":\"Reckner Facilities\"},\"image\":{\"@id\":\"https:\/\/www.reckner.com\/facilities\/news\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.reckner.com\/facilities\/news\/#website\",\"url\":\"https:\/\/www.reckner.com\/facilities\/news\/\",\"name\":\"Reckner Facilities\",\"description\":\"Market Research News - What&#039;s going on at Reckner Facilities?\",\"publisher\":{\"@id\":\"https:\/\/www.reckner.com\/facilities\/news\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/www.reckner.com\/facilities\/news\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.reckner.com\/facilities\/news\/index.php\/2022\/05\/12\/7-tips-for-conducting-ihuts-and-clts-with-kids\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.reckner.com\/facilities\/news\/wp-content\/uploads\/2022\/05\/tips-for-conducting-ihuts-clts-with-kids.jpg\",\"contentUrl\":\"https:\/\/www.reckner.com\/facilities\/news\/wp-content\/uploads\/2022\/05\/tips-for-conducting-ihuts-clts-with-kids.jpg\",\"width\":1096,\"height\":728,\"caption\":\"7 Tips for Conducting iHuts and CLTs with Kids\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.reckner.com\/facilities\/news\/index.php\/2022\/05\/12\/7-tips-for-conducting-ihuts-and-clts-with-kids\/#webpage\",\"url\":\"https:\/\/www.reckner.com\/facilities\/news\/index.php\/2022\/05\/12\/7-tips-for-conducting-ihuts-and-clts-with-kids\/\",\"name\":\"7 Tips for Conducting iHuts and CLTs with Kids - Reckner Facilities\",\"isPartOf\":{\"@id\":\"https:\/\/www.reckner.com\/facilities\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.reckner.com\/facilities\/news\/index.php\/2022\/05\/12\/7-tips-for-conducting-ihuts-and-clts-with-kids\/#primaryimage\"},\"datePublished\":\"2022-05-12T04:00:58+00:00\",\"dateModified\":\"2022-10-24T20:27:11+00:00\",\"description\":\"Conducting in-person marketing research with children requires some additional procedures. These tips will help you successfully conduct CLTs and iHUTs with kids.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.reckner.com\/facilities\/news\/index.php\/2022\/05\/12\/7-tips-for-conducting-ihuts-and-clts-with-kids\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.reckner.com\/facilities\/news\/index.php\/2022\/05\/12\/7-tips-for-conducting-ihuts-and-clts-with-kids\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.reckner.com\/facilities\/news\/index.php\/2022\/05\/12\/7-tips-for-conducting-ihuts-and-clts-with-kids\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.reckner.com\/facilities\/news\/\",\"url\":\"https:\/\/www.reckner.com\/facilities\/news\/\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"position\":2,\"item\":{\"@id\":\"https:\/\/www.reckner.com\/facilities\/news\/index.php\/2022\/05\/12\/7-tips-for-conducting-ihuts-and-clts-with-kids\/#webpage\"}}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/www.reckner.com\/facilities\/news\/index.php\/2022\/05\/12\/7-tips-for-conducting-ihuts-and-clts-with-kids\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.reckner.com\/facilities\/news\/index.php\/2022\/05\/12\/7-tips-for-conducting-ihuts-and-clts-with-kids\/#webpage\"},\"author\":{\"@id\":\"https:\/\/www.reckner.com\/facilities\/news\/#\/schema\/person\/431f017e31ac14cf6d879b0e61db92c3\"},\"headline\":\"7 Tips for Conducting iHuts and CLTs with Kids\",\"datePublished\":\"2022-05-12T04:00:58+00:00\",\"dateModified\":\"2022-10-24T20:27:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.reckner.com\/facilities\/news\/index.php\/2022\/05\/12\/7-tips-for-conducting-ihuts-and-clts-with-kids\/#webpage\"},\"publisher\":{\"@id\":\"https:\/\/www.reckner.com\/facilities\/news\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.reckner.com\/facilities\/news\/index.php\/2022\/05\/12\/7-tips-for-conducting-ihuts-and-clts-with-kids\/#primaryimage\"},\"keywords\":[\"CLTs\",\"iHUTs\",\"product testing\"],\"articleSection\":[\"CLTs\",\"iHUTs\",\"Product Testing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.reckner.com\/facilities\/news\/#\/schema\/person\/431f017e31ac14cf6d879b0e61db92c3\",\"name\":\"Mike Fitzsimmons\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.reckner.com\/facilities\/news\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/642f56de771e3d1b5dcf3a857c144e22?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/642f56de771e3d1b5dcf3a857c144e22?s=96&d=mm&r=g\",\"caption\":\"Mike Fitzsimmons\"}}]}<\/script>\r\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/www.reckner.com\/facilities\/news\/index.php\/wp-json\/wp\/v2\/posts\/129"}],"collection":[{"href":"https:\/\/www.reckner.com\/facilities\/news\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.reckner.com\/facilities\/news\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.reckner.com\/facilities\/news\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.reckner.com\/facilities\/news\/index.php\/wp-json\/wp\/v2\/comments?post=129"}],"version-history":[{"count":4,"href":"https:\/\/www.reckner.com\/facilities\/news\/index.php\/wp-json\/wp\/v2\/posts\/129\/revisions"}],"predecessor-version":[{"id":135,"href":"https:\/\/www.reckner.com\/facilities\/news\/index.php\/wp-json\/wp\/v2\/posts\/129\/revisions\/135"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.reckner.com\/facilities\/news\/index.php\/wp-json\/wp\/v2\/media\/164"}],"wp:attachment":[{"href":"https:\/\/www.reckner.com\/facilities\/news\/index.php\/wp-json\/wp\/v2\/media?parent=129"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.reckner.com\/facilities\/news\/index.php\/wp-json\/wp\/v2\/categories?post=129"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.reckner.com\/facilities\/news\/index.php\/wp-json\/wp\/v2\/tags?post=129"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}