7 Tips for Conducting iHuts and CLTs with Kids

They may be small, but their impact is huge. According to a recent survey,  87% of parents surveyed say their children influence their purchase decisions.  Just about half (48%) of parents report that their children influence purchases specifically for the child, while more than one-third (36%) say their children influence purchases for the entire household.  …

You Can’t Make This Stuff Up!

Most of the time, marketing research is a great business. We have terrific, smart, creative clients who give us exciting and challenging projects. We have great respondents who are interested in helping businesses better meet their needs and improve products on the market. We work with companies of all sizes in a wide range of …

CLT, HUT, iHUT, etc. : What Are These and What’s Right For You?

The world of product testing has generated many acronyms. A simple Google search reveals the following: CLT – central location test HUT – home use test iHUT – in-home use test And then, to further complicate the matter, some sources say that the “U” in these acronyms stands for use, some say usage, and still, …

What to Look For in a CLT/iHUT Data Collection Partner

All marketing research data collection partners are not equal, especially when you are conducting CLTs (central location tests) and iHUTs (in-home use tests). CLTs and iHUTS often require a larger sample for quantitative results. They also tend to be very complex – fielding with a large number of people in one or more settings locally …