All marketing research data collection partners are not equal, especially when you are conducting CLTs (central location tests) and iHUTs (in-home use tests). CLTs and iHUTS often require a larger sample for quantitative results. They also tend to be very complex – fielding with a large number of people in one or more settings locally or nationally. Continue reading “Looking for a CLT/iHUT Partner? 10 Red Flags to Avoid!”
iHUTs accomplish several objectives that get you closer to what consumers actually think and what they are looking for.
This July, Reckner was recognized as one of the Top 30 Market Research Companies from Insights Association. We are proud to be able to serve our clients and the industry well and distinguish ourselves as leaders.
Visit us at EuroSense September 13-16 in Finland!
It’s been a while since we’ve been able to meet face to face and we are happy to announce that we will be exhibiting at the EuroSense 2022 Conference in Finland! Our Executive Director, Peter Grubb, will be there to talk to you about our facilities and all of our capabilities from iHUTS to CLTs to focus group and more!
An experienced project manager (PM) can make or break your market research project. And whether you are a new or an experienced marketing researcher, they can keep you from making inadvertent mistakes and help make your project more efficient. They are critical to the process and become a true partner in getting your project done – and keeping you looking good! And if you’re new to marketing research, they can be a mentor and help teach you the ropes.
They may be small, but their impact is huge. According to a recent survey,
- 87% of parents surveyed say their children influence their purchase decisions.
- Just about half (48%) of parents report that their children influence purchases specifically for the child, while more than one-third (36%) say their children influence purchases for the entire household.
- Further, 80% of the parents surveyed saying they involve their children in purchases more than their parents did with them.
Most of the time, marketing research is a great business. We have terrific, smart, creative clients who give us exciting and challenging projects. We have great respondents who are interested in helping businesses better meet their needs and improve products on the market. We work with companies of all sizes in a wide range of industries on existing brands and products that are new-to-the-market innovations.
Peter Grubb has more than 30 years of market research experience. He started with Reckner as a part-time recruiter, then worked his way up to Facility Director for all three Reckner locations (New York, Philadelphia, Milwaukee). Now, he is head of Business Development and Key Account Management for the Facilities Division. In that role, he supervises the operations of our facilities, as well as mentors younger project managers in customer service.
It’s that time of year again! Time for pumpkin spice everything, for costumes and parties, and time to share our spookiest, scariest, most bone-chilling horror stories from our facilities.
The market for alcoholic beverages is dynamic, with new products being introduced – and dismissed – rapidly. Take, for example, the hard seltzer market. In 2020, the market was growing like crazy (US hard seltzer sales to jump by 270% in 2020), and now – in 2021 – experts are projecting that the hard seltzer boom is over (Hard seltzer boom goes flat), due to too many brands chasing too few customers.
It is no wonder that alcoholic beverage manufacturers cover their new product bets with significant amounts of consumer testing. However, testing alcoholic beverages with consumers has some unique requirements not found in testing other products or services. For example, each state has regulations governing the testing of alcoholic beverages. New York, for example, requires a permit for each sample you are going to test for each day you are running the test. To evaluate two samples of beer over four days would mean you would need to get eight permits. And those eight permit applications need to be submitted at least 30 days before the test occurs. Bottom line: no way you can test your alcoholic beverage in New York in a week!