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Your Go-To Destination for Market Research and Product Testing Reckner’s Harrison, New York location is a top choice for market research, product testing, and sensory evaluations. Located at 450 Mamaroneck Avenue, Suite 410, Harrison, NY 10528, it’s convenient and easy to reach for both clients and participants. Great Location Our Harrison facility is just outside …
Author Archives: Mike Fitzsimmons
Streamline Your Logistics with Reckner: Your Trusted Market Research Partner
In today’s fast-paced business environment, efficient logistics can make or break a company’s success. Whether you are shipping products to your customers or collecting valuable market research data, having a reliable logistics partner is essential. That’s where Reckner comes in. Why Choose Reckner for Your Logistics Needs? Reckner is not just your average market research …
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Looking for a CLT/iHUT Partner? 10 Red Flags to Avoid!
All marketing research data collection partners are not equal, especially when you are conducting CLTs (central location tests) and iHUTs (in-home use tests). CLTs and iHUTS often require a larger sample for quantitative results. They also tend to be very complex – fielding with a large number of people in one or more settings locally …
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Getting You Closer to Your Consumers Using in Home Use Tests (iHUTS)
iHUTs accomplish several objectives that get you closer to what consumers actually think and what they are looking for.
Reckner is Recognized in the Insights Association Market Research Top 30 Award
This July, Reckner was recognized as one of the Top 30 Market Research Companies from Insights Association. We are proud to be able to serve our clients and the industry well and distinguish ourselves as leaders.
EuroSense 2022 – Here We Come!
Visit us at EuroSense September 13-16 in Finland! It’s been a while since we’ve been able to meet face to face and we are happy to announce that we will be exhibiting at the EuroSense 2022 Conference in Finland! Our Executive Director, Peter Grubb, will be there to talk to you about our facilities and …
5 Reasons Why Project Manager Experience is Key to Research Success
An experienced project manager (PM) can make or break your market research project. And whether you are a new or an experienced marketing researcher, they can keep you from making inadvertent mistakes and help make your project more efficient. They are critical to the process and become a true partner in getting your project done …
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7 Tips for Conducting iHuts and CLTs with Kids
They may be small, but their impact is huge. According to a recent survey, 87% of parents surveyed say their children influence their purchase decisions. Just about half (48%) of parents report that their children influence purchases specifically for the child, while more than one-third (36%) say their children influence purchases for the entire household. …
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You Can’t Make This Stuff Up!
Most of the time, marketing research is a great business. We have terrific, smart, creative clients who give us exciting and challenging projects. We have great respondents who are interested in helping businesses better meet their needs and improve products on the market. We work with companies of all sizes in a wide range of …
Get to Know Reckner Facilities Executive Director Peter Grubb
Peter Grubb has more than 30 years of market research experience. He started with Reckner as a part-time recruiter, then worked his way up to Facility Director for all three Reckner locations (New York, Philadelphia, Milwaukee). Now, he is head of Business Development and Key Account Management for the Facilities Division. In that role, he …
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